The One Question That Could Save a Business

I need your help! Please share this article with anyone you know who is a:

  • Commercial Banker
  • Business Lawyer
  • Accountant or CPA
  • Commercial Insurance Agent
  • Commercial Real Estate Agent
  • Provides any type of professional service to business clients

It doesn’t take long to find a news article detailing the latest technology breach or reported security vulnerability. Plus new technologies are constantly evolving. As technology continues to permeate every aspect of our society, it is imperative that business owners stay up with new advances and keep aware of security threats. Of course, this can be a daunting task. Even for a technology professional like myself, it takes a lot of time and research to keep up with all the new technologies being released and all the security threats that become known. Busy business owners can’t be expected to run their companies and also keep up with technology. So they should turn to qualified professionals to help them make sure their technology doesn’t fall behind and stays secure – just like they turn to attorneys, CPAs, and other business professionals to help them manage other aspects of their company.

However, in this age of technology it may come as a surprise that many businesses do not have adequate technology help. Even worse, a lot of business owners simply don’t realize they need it. I’ve been talking with a lot of business professionals this year in an effort to educate them on the importance of making sure their clients work with a qualified technology professional. For example, commercial bankers want to make sure their clients are profitable so they can pay off their loans. If their clients have a professional technology advisor, they are more likely to be using technology to their best advantage and sufficiently protecting themselves from security threats. In both circumstances, this should positively impact the bottom line of a business. It is in the best interest of a commercial banker, as well as other professionals who have business owners as clients, to make sure their clients’ business technology infrastructure is solid.

The good news is that you do not even need to be a professional to help a business owner out. As I’ve been telling those whom I’ve talked to, all somebody needs to do is ask one simple question. This question could prevent a business from making a serious technology mistake or being vulnerable to a security breach. It’s not a stretch to say that a single technology disaster can cause a company to fail, so this one question could literally save a business. The question is simply put, “who is your technology advisor?” In asking a business owner this question, the odds are high that they don’t have one. But it is important to ask the question in the right way. You must say “who is your,” not “do you have a” technology advisor. It’s easy to simply say no to the latter question. But by asking “who is,” it makes business owners consider why they do not work with a qualified technology professional. When a business owner answers that they do not have a technology advisor, you should advise that they find and hire a reputable technology expert. Of course, I would love it if you referred me as someone they can trust with their technology, but I would be happy if you simply helped them out and referred anyone you know that does technology consulting and support for businesses. The more businesses that work with a qualified technology professional, the better it is for all of us.

The bottom line is this: it is the year 2017 and if you are not thinking about your technology, you are not thinking about your business. Help a business owner out and ask them the one question that could save their business. And if you have any questions about technology, please feel free to ask me and I’ll be happy to help you out.

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